The Killarney Plaza × Maverick Social: A Proposal

Grand on the outside. Warm the moment you step in.

The Killarney Plaza is the landmark on the square: the great cream façade and the verdigris roof that everyone in Killarney knows by sight. And yet the thing guests remember is rarely the building. It is the feeling of walking in from the town: the fire in the lobby, the spa waiting upstairs, a bar that fills with music as the evening turns.

The Killarney Plaza is not a hotel to admire from the pavement. It is a place to arrive right in the heart of it all, put everything down, and let Killarney do the rest: the National Park a short cycle away, the lakes and mountains beyond, the long unhurried evenings that begin with afternoon coffee and end somewhere near the music.

What no one has captured yet is the feeling of switching off completely while everything you could want sits under one roof. That is the content opportunity: the ease a guest feels the moment they step through the doors, and the quiet sense that here, in the middle of everything, it is finally time to exhale.

“The landmark address in Killarney: grand, but never distant.”

For people who just want a proper break.

The Killarney Plaza guest is not planning an itinerary. They want a few days away: to switch off, be looked after, and come home feeling better than they left. Content does not convert this person with information. It converts them with recognition: a sense that this is exactly the kind of break they have been meaning to take.

What moves them is a feeling of being understood. Knowing that this hotel understands them and their needs and can meet them wherever they are, be it in a sensational spa and pool to dinner and a drink without ever having to leave the building. The Killarney Plaza is the one hotel where the entire town can be experienced without ever having to set foot outside the premises.

“We do not document the Killarney Plaza. We interpret it, for the guest who simply needs to get away.”

Two engagements. One coherent vision.

The proposal is structured around two distinct engagements, each designed to build on the last. Together they form a complete creative foundation for the Killarney Plaza’s content.

Engagement One Content Strategy

Before a single frame is shot we first must set out how we want this content to make its viewer feel. The visual language. The cinematic tone. The pace and character of the film: what each space needs to say, and equally, what it should leave unsaid.

This strategy becomes the creative document both teams sign off before any production begins. It ensures everything that follows is intentional, coherent, and true to the brand.

Engagement Two Content Production

A focused shoot block on-site, structured to give each part of the brief the time it deserves: rooms and suites, the spa and pools, The Tan Yard and Café du Parc, the bars, and Killarney itself, each captured with the care required to do it properly.

All content is reviewed and approved through our production dashboard, with two rounds of revisions. Finished cuts belong to the Killarney Plaza; raw material remains with the production.

The Content

Everything under one roof, and the town at the door.

The shoot is structured to cover each part of the Killarney Plaza’s guest experience. Every section gets its own treatment: its own pace, its own character, its own reason to make someone stop scrolling.

Stay Suites and deluxe rooms, from the Presidential and luxury suites to the deluxe rooms, filmed to show not just a room, but what it feels like to wake up in the middle of Killarney.

Dining The Tan Yard Restaurant and Café du Parc, filmed to highlight their differences and strengths. And what each one means at the right moment of the day, from a leisurely morning coffee to a long dinner.

The Spa An unhurried exploration of the spa: treatment rooms, the relaxation room, couples’ experiences. Content that makes the viewer want to be there before they have finished watching.

The Pools The hydrotherapy pool and swimming pool, the wellness heart of the hotel, and the part of a break here that people look forward to most.

Bars & Nightlife Scruffy’s, O’Donoghue’s, Pig’s Lane and the Window Bar: the after-dark side of the Plaza, and the reason a night here rarely ends at dinner, captured with the atmosphere it deserves.

All footage captured across the shoot can also be cut into short-form video optimised for social: Reels, Shorts, and vertical content built from the same material, at no additional filming cost.

Two tiers. Choose the scope that fits.

The proposal is offered at two levels of engagement. Both are built on the same Content Strategy foundation and the same production standard; they differ in the breadth of the shoot and the volume of content delivered.

Recommended Tier One

The Full House

The complete production: every key space in the hotel, indoors and out, captured across a single shoot block and delivered as a full library of content.

€56,969 ex VAT Content Strategy + full 3-day production What’s included

Full Content Strategy deck
3-day production schedule + recce
Rooms, Spa & Pools
Outdoor sequence (walk / golf)
All dining spaces
Drone sequences
1 hero film + 8 cut-downs
Two rounds of revisions

Crew

Producer, Director, DOP, Gaffer, Wardrobe / Stylist, HMU

Tier Two

The Essentials

The same production standard, focused on the interiors: the rooms, the spa and pools, and the main dining rooms, without the outdoor sequences.

€48,570 ex VAT Content Strategy + 3-day production What’s included

Full Content Strategy deck
3-day production schedule + recce
Rooms, Spa & Pools
The Tan Yard & Café du Parc
Drone sequences
1 hero film + 6 cut-downs
Two rounds of revisions

Crew

Producer, DOP, Gaffer, Wardrobe / Stylist, HMU

The Full House €56,969

The Essentials €48,570

Content Strategy deck

✓

Production

3 days + recce

Rooms, Spa & Pools

✓

Dining

All spaces

Tan Yard & Café du Parc

Outdoor sequence (walk / golf)

✓

Drone sequences

✓

Director on set

✓

Hero film + cut-downs

1 + 8

1 + 6

Terms Both tiers are quoted exclusive of VAT. Client expenses (travel, specialist equipment) are invoiced separately at cost.

The season is about to turn.

We would love to settle on dates soon. Autumn is close, and once it arrives it changes the whole character of the resort, the light, the colour, the mood of every space we would be filming. Deciding early lets us capture the Killarney Plaza exactly as you want it seen, rather than leaving the look of it to the calendar.