Maverick Social
Killarney Plaza
Hotel & Spa, Killarney Town Centre, Co. Kerry
Time to Exhale
A proposal for content production and social media,
prepared by Maverick Social
Content Strategy · Content Production
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The Idea

Grand on the outside. Warm the moment you step in.

The Killarney Plaza is the landmark on the square: the great cream façade and the verdigris roof that everyone in Killarney knows by sight. And yet the thing guests remember is rarely the building. It is the feeling of walking in from the town: the fire in the lobby, the spa waiting upstairs, a bar that fills with music as the evening turns.

The Killarney Plaza is not a hotel to admire from the pavement. It is a place to arrive right in the heart of it all, put everything down, and let Killarney do the rest: the National Park a short cycle away, the lakes and mountains beyond, the long unhurried evenings that begin with afternoon coffee and unfold into an experience you could find nowhere else.

What no one has captured yet is the feeling of switching off completely while everything you could want sits under one roof. That is the content opportunity: the ease a guest feels the moment they step through the doors, and the quiet sense that here, in the middle of everything, it is finally time to exhale.

“The landmark address in Killarney: grand, but never distant.”

Who We Are Speaking To

For people who just want a proper break.

The Killarney Plaza guest is not planning an itinerary. They want a few days away: to switch off, be looked after, and come home feeling better than they left. Content does not convert this person with information. It converts them with recognition: a sense that this is exactly the kind of break they have been meaning to take.

What moves them is a feeling of being understood. Knowing that this hotel understands them and their needs and can meet them wherever they are, be it in a sensational spa and pool to dinner and a drink without ever having to leave the building. The Killarney Plaza is the one hotel where the entire town can be experienced without ever having to set foot outside the premises.

How It Works

Two engagements. One coherent vision.

The proposal is structured around two distinct engagements, each designed to build on the last. Together they form a complete creative foundation for the Killarney Plaza’s content.

Engagement One Content Strategy

Before a single frame is shot we first must set out how we want this content to make its viewer feel. The visual language. The cinematic tone. The pace and character of the film: what each space needs to say, and equally, what it should leave unsaid.

This strategy becomes the creative document both teams sign off before any production begins. It ensures everything that follows is intentional, coherent, and true to the brand.

Engagement Two Content Production

A focused shoot block on-site, structured to give each part of the brief the time it deserves: rooms and suites, the spa and pools, The Tan Yard and Café du Parc, the bars, and Killarney itself (schedule permitting), each captured with the care required to do it properly.

All content is reviewed and approved through our production dashboard, with two rounds of revisions. Finished cuts belong to the Killarney Plaza; raw material remains with the production.

The Content

Everything under one roof, and the town at the door.

The shoot is structured to cover each part of the Killarney Plaza’s guest experience. Every section gets its own treatment: its own pace, its own character, its own reason to make someone stop scrolling.

Stay Suites and deluxe rooms, from the Presidential and luxury suites to the deluxe rooms, filmed to show not just a room, but what it feels like to wake up in the middle of Killarney.
Dining The Tan Yard Restaurant and Café du Parc, filmed to highlight their differences and strengths. And what each one means at the right moment of the day, from a leisurely morning coffee to a long dinner.
The Spa An unhurried exploration of the spa: treatment rooms, the relaxation room, couples’ experiences. Content that makes the viewer want to be there before they have finished watching.
The Pools The hydrotherapy pool and swimming pool, the wellness heart of the hotel, and the part of a break here that people look forward to most.
Bars & Nightlife Scruffy’s, O’Donoghue’s, Pig’s Lane and the Window Bar: the after-dark side of the Plaza, and the reason a night here rarely ends at dinner, captured with the atmosphere it deserves.

All footage captured across the shoot can also be cut into short-form video optimised for social: Reels, Shorts, and vertical content built from the same material, at no additional filming cost.

A note on the outdoor sequences: within a three-day schedule these are the most ambitious to capture well, tied as they are to daylight and Kerry weather. We would plan to give them the best possible window, and would flag early if doing them justice calls for a little more time on the ground.

The Investment

Two tiers. Choose the scope that fits.

The proposal is offered at two levels of engagement. Both shoot the same spaces of the hotel; they differ in whether the film is built around a written narrative, and in the crew, the models, the budgets, and the depth of the edit that this calls for.

Recommended Tier One
The Full House

The complete production: every key space in the hotel, indoors and out, captured across a single shoot block and built around a narrative written for the Plaza, then delivered as a full library of content.

€57,924.70 ex VAT Content Strategy + full 3-day production What’s included
  • Full Content Strategy deck
  • Narrative development — a story written for the film
  • 3-day production schedule + recce
  • Dedicated director
  • Rooms, Spa & Pools
  • Outdoor sequence (walk / golf), where possible
  • All dining spaces
  • Drone sequences
  • 1 hero film + 7 cut-downs
  • 8 edit days
  • Two rounds of revisions
Crew

Producer, Director, DOP, Gaffer, Wardrobe / Stylist, HMU

Tier Two
The Essentials

The same spaces and the same coverage as Tier One, captured as they are rather than written into a story, with a leaner crew and a shorter edit. The value route to the same library of film.

€44,839.00 ex VAT Content Strategy + 3-day production What’s included
  • Full Content Strategy deck
  • 3-day production schedule + recce
  • Rooms, Spa & Pools
  • Outdoor sequence (walk / golf), where possible
  • All dining spaces
  • Drone sequences
  • 1 hero film + 5 cut-downs
  • 7 edit days
  • Two rounds of revisions
Crew

Producer, DOP, Gaffer, Wardrobe / Stylist, HMU

The Difference, In Practice

One tells a story. One captures the place.

Both tiers shoot the same spaces and deliver the same library. What separates them is how the film is built: whether we write a story for the hotel to live inside, or photograph the hotel beautifully as it is. Two finished pieces, so you can see the difference rather than read it.

Tier One · The Full House
Narrative storytelling
A story, written for the hotel

Before the shoot we develop a narrative: a thread the film follows, with characters, a beginning and an end, and a reason for the viewer to stay to the last frame. The hotel becomes the setting for something happening, not the subject of a tour.

That is what the director, the extra pre-production days and the longer edit are for. It is the difference between a film people watch and a film people finish.

Example — Welcome to Dromoland Castle

Tier Two · The Essentials
Capturing people in spaces
The place, shot beautifully

No written narrative. We photograph people moving through the hotel as it actually is: a couple at breakfast, the walk down to the spa, the bar filling up. Real moments in real rooms, framed and lit properly.

The coverage and the deliverables match Tier One. What you are not buying is the story built around them.

Example — Conrad Dublin

The Full House €57,924.70
The Essentials €44,839.00
Content Strategy deck
✓
✓
Narrative development
✓
Production
3 days + recce
3 days + recce
Pre-production (model sourcing)
3 days
1 day
Drone sequences
✓
✓
Director on set
✓
Model budget (per day)
€800
€700
Wardrobe budget
€2,000
€1,500
Edit days
8 days
7 days
Hero film + cut-downs
1 + 7
1 + 5
Terms Both tiers are quoted exclusive of VAT. Client expenses (travel, specialist equipment) are invoiced separately at cost.
A Note on Timing

The season is about to turn.

We would love to settle on dates soon. Autumn is close, and once it arrives it changes the whole character of the resort, the light, the colour, the mood of every space we would be filming. Deciding early lets us capture the Killarney Plaza exactly as you want it seen, rather than leaving the look of it to the calendar. And the sooner we shoot, the more evergreen the content: filmed before the season turns, it stays usable and on-brand right through the year ahead, rather than reading as a moment already passed.

Killarney Plaza Hotel & Spa · Killarney, Co. Kerry
Maverick Social

The figures in this proposal are approximations. We are very open to a conversation on cost to secure the project, so if the Killarney Plaza feels like the right fit, we will find a way to make the numbers work.

Ruairi Sparks, Head of Production, Maverick Social
ruairi@mavericksocial.com